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BECOMING AN EXPERT AND DEVELOPING A PERSONAL BRAND

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HOSTED BY GUARDIAN MASTERCLASSES

AN EVENING CLASS WITH CHARLY LESTER

Advice on how to build your profile, create a social media strategy and boost your career from award-winning entrepreneur Charly Lester.

If you have an area of expertise, building a strong profile can help you to get more work and recognition. Whether you want to boost your career, publish a book or get media exposure, this practical class with Charly Lester offers expert advice on how to develop your expertise and create a distinctive personal brand.

Charly is an award-winning entrepreneur, dating industry expert and a regular guest on BBC Radio 4. During the class, she’ll share some of the secrets of her success, while offering guidance on everything from social media strategy to self-branding.

You’ll take part in practical activities such as creating a personal action plan and leave with concrete steps to progress your own career.

What will you learn?

  • How to build expertise in your chosen field

  • Creating a personal brand through social media, blogs and other platforms

  • Enhancing your profile through publications and media appearances, including TV and radio

  • Self-promotion in the digital age

  • Carrying out industry research

  • Networking: expert advice on how to develop contacts and share resources

  • Developing a clear social media strategy that’s right for you

  • Define your personal action plan and decide on your next steps

  • Q&A and discussion

ABOUT CHARLY LESTER

Charly Lester is an award-winning entrepreneur and dating industry expert. The founder of the UK, US and European Dating Awards, and dating app SPEX, Charly recently launched A League of Her Own, a resource to encourage more women to set up their own businesses. Charly has written for national newspapers, is a regular guest on BBC Radio 4 and was an expert adviser to Lord Sugar in the final of The Apprentice.


Date: Tuesday 2nd October, 6.30pm - 9.30pm

Location: The Guardian, Kings Place , 90 York Way , N1 9GU

Investment: £104.11

Please note, this event is not organised by The Merit Club

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