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PR STRATEGY: HOW TO CREATE PR FOR SMALL BUSINESSES #PitchPerfect


  • Work.Life Fitzrovia 33 Foley Street London, England, W1W 7TL United Kingdom (map)
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HOSTED BY ABOUT TIME MAGAZINE

Sick of paying for a paying PR Agency every month? Looking to take matters into your own hands? This workshop with About Time Magazine and special guests is the one for you.

What to expect?

Wondering how to get your brand noticed? Getting attention for your product, company or business venture is crucial to gaining publicity, but it's hard trying to grab the attention of a journalist, as they’re fighting deadlines, constant requests for copy changes and a million press releases. It’s a tough game, and only the most savvy survive. Is there a secret to the successful pitch? How can you take charge of your own PR strategy?

If you're looking for an evening full of corporate jargon and management speak, you're in the wrong place. But if you want a simple, clear, informative chat about what (and what not) to do from some of the journalism industry's brightest young writers then they’re ready to meet you.

They love good stories, exciting brands and the latest trends - but it's all about how to approach journalists to get your PR strategy going. Go along to their evening with some of London’s leading journalists and rising PR stars to find out the secret of the pitch. In this special, one-off event, they’ll be exploring issues to do with handling your own PR, and pitching specifically to digital publications.

This talk will be a whirlwind tour on how to court, seduce and pitch to a journalist successfully, with tips and tricks for what they do and don't like, what works and doesn't, and how to get a great, long-term relationship going with a journalist.

What you will learn:

- How to send good introductory emails to journalists

- Do's and Dont's of writing a press release

- How to build rapport and relationship

- How to pitch small stories + nibs

- How to handle negative press + experiences

- How to get your own ideas into print

- How to use social media with digital journalists

There will be a chance to network with more fantastic publications, a glass of something delicious and some treats to munch. Put it on company expenses if you must, and try out #PitchPerfect.


Date: Thursday 1st November, 6.30pm - 9.00pm

Location: Work.Life Fitzrovia, 33 Foley Street, London, W1W 7TL

Investment: £20 - £25

Please note, this event is not organised by The Merit Club

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