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  • The Guardian, Kings Place, 90 York Way N1 9GU (map)
How to use instagram to build your brand.jpg


Learn how to use the ever-increasingly popular photo-sharing app to benefit your business.

Instagram is a fantastic way to build your brand’s online presence. During this three-hour masterclass with social media consultant Julie Falconer, you’ll learn why the most successful brands are incorporating images into their marketing strategies – and how you can use Instagram to increase your own following.

Whether you work in marketing or PR, or want to grow your own business, you’ll receive in-depth advice on how to create great Instagram images and build communities around your brand.

What you will learn about:

  • How can Instagram benefit your business or brand?

  • Creating a compelling profile

  • The key elements of good Instagram photography

  • Growing your presence on Instagram – including using hashtags and @ mentions to best effect

  • Tips for using Instagram to engage with new and existing customers

  • How to build communities around your brand

  • Using Instagram to achieve goals for your business or personal brand

  • How to monitor the impact and success of your content

  • Practical exercises with opportunity for feedback: use your smartphone or tablet to create and edit images during the class

  • Q&A and group discussion

This course is for you if…

  • You have a business or personal brand you’d like to grow through Instagram

  • You work in marketing or PR and want to improve your ability to use Instagram as part of your job

Course requirements

  • Attendees should be familiar with the basics of Instagram and have an account they can log into during the class.

  • In order to take part in practical exercises, attendees should bring along a smartphone or tablet (and charger) with the Instagram app installed.

About The Tutor Julie Falconer

Julie Falconer is a London-based writer and consultant. She runs the award-winning blog A Lady in London, for which she has developed a strong social media presence on Instagram. She has been listed as a top 20 travel Instagrammer by Esquire and Harper’s Bazaar, and Instagram has highlighted her as a suggested user. Julie teaches and lectures about blogging and social media in London and throughout the world.

Date: Thursday 8th November, 2.00pm - 5.00pm

Location: The Guardian, Kings Place, 90 York Way, N1 9GU

Investment: £104.11

Please note, this event is not organised by The Merit Club

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Earlier Event: November 7
Later Event: November 8