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Search engine optimisation is always changing. With the constant advancements in Google’s algorithms, and moves towards mobile-first, user-friendly content, website managers are constantly having to optimise their sites in order to maintain best practices. But what if we are starting from scratch?
What to expect?
Make Google Happy – SEO for Beginners will take you through the basics of meeting the standard requirements to help search engines index and rank your website.
This interactive workshop will outline the core areas of SEO, as well as the 10 key pointers for SEO as used in industry-standard audits. It will also detail the newer developments in search engine algorithms such as secure websites and mobile-first content to ensure your site ticks all the right boxes from the word go.
SEO is not a dark art – it takes time to build up, optimise and establish your site as an authority within your industry. With this beginners’ course, we will take you through the best practices and the tips and tricks you can use to be recognised regionally, as well as the free tools you can use to help put your website on the map.
What is SEO?
Outline of the three components of SEO: on-site, off-site and technical SEO
Introduction to the SEO audit – focusing on three core components
Getting started with search engines
Submitting your site to search engines – integration with Google Search Console
Registering on Google My Business
The SEO audit: best practices for the three key components
On-site: keywords, meta data, H1/H2 tags, site architecture and schema tagging
Off-site: integration with social media, back links, introduction to domain authority, citation and trust flow
Technical: optimising and compressing image files to help search engines understand your content, how to check site speed, and how search engine "robots" crawl your site
Overview of how Google has updated algorithms previously and how this affects you
Introduction to mobile-first and secure sites
5 key takeaways of the workshop
Q&A from participants
Who should attend?
Small business owners and freelancers
Professionals who have recently launched a website and want to learn how to maximise its effectiveness
Individuals looking to move into a career in digital marketing
“HUB seeks to guarantee an excellent learning experience. If you are not fully satisfied with our Masterclasses and workshops, you will receive 100% of your money back.”
Your Speaker Katie Thompson:
Katie Thompson is a freelance digital marketer and trained journalist, having worked with brands including the BBC, Yahoo!, The Huffington Post and several Fortune 500 companies. Katie is passionate about helping small businesses and freelancers make the most of the digital resources available to them for little to no spend.
With a professional background writing for magazines before moving into digital content creation, Katie has trained with the National Council for the Training of Journalists and has many years’ experience working with digital marketing agencies. She launched her own copywriting, proofreading and digital marketing brand, Katie Lingo, in 2016.
7.00pm to 9:00pm (registration from 6.30pm) Content rich workshop with time for Q&A, discussion and networking opportunities.
Date: Thursday 29th November, 6.30pm - 9.00pm
Location: Work.Life Clerkenwell, 20 Jerusalem Passage, London, EC1V 4JP
Investment: £15.68 – £25.39
Please note, this event is not organised by The Merit Club
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