Plum & Ashby

Plum & Ashby are an English brand and curator of Home Fragrance products.

Plum & Ashby pride themselves on the high quality and great attention to detail they put into everything they do. They have a passion for creating products that look good, smell amazing and work well, for you and your family. From scented candles to bath and body collections, they create a product that their customers treasure. Through their passion and vision for their brand, Plum & Ashby is the perfect finishing touch for any home.


Vicky remembers a time when she would purchase a diffuser and have to hide it behind picture frames because she wanted the benefits of the fragrance but didn’t want to look at it. It was then, in the midst of an extensive home renovation, that she discovered a want for a product that wasn’t available. It was her vision to rid the world of unattractive bottles next to the kitchen sink and stopping those diffusers from being hidden away, she wanted to create a collection of products that enhance a room.

With a passion for interiors and design, Vicky set about bringing her idea to life. As well as a clear vision for the design of the products, it was important that they not only look good, but they had to work.

Through the trial and testing of a vast array of products and scents over the years, Plum & Ashby offers a truly unique product that looks good in your home, smells amazing and actually works.


Plum & Ashby believe that their bottles of wash and lotion and scented candles look good in any style of home. From minimal and modern to country and cosy, they love that their products can fit in everywhere. The fragrances are so important to them, too. Every step of the way, they are creating and selecting fragrances that evoke special memories. Their unique Scent Stories explore what the fragrances mean to them.

But most important of all, their products work. They endure rigorous tests before entering production to ensure they tick all the essential boxes. Whether they are checking their scented candles for a great scent throw or a good burn, to guaranteeing their lotions and hand creams are moisturising, long lasting and do soften skin. They consider this, and more, when creating their products because it is their mission to create the perfect product.

Plum & Ashby has come a long way since the first collection in 2013, but a passion for style, attention to detail and consideration for every product, this has (and will always) remain at the heart of what we do.
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Plum & Ashby are offering Merit Club members 20% off all full priced products.

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